Photobox Group, Europe’s leading personalisation business, has acquired Dutch online cards and gifting retailer Greetz. The acquisition makes Photobox Group the European market leader in online greetings cards and personal gifting through the Greetz and Moonpig brands.
“Joining Photobox Group gives us access to a Europe-wide pool of talent, expertise and creativity as we build the next stage of Greetz story” said Niek Veendrick, CEO of Greetz.
Founded in 2001 as online greetings card retailer Greetz has now established itself as Holland’s number one brand in personal gifting, with strong positions in categories like online flowers, chocolate, beverages and balloons. In 2017 the company sold almost one million gifts. Growing at 25% year on year, the business is on course to double its 2015 revenues in 2018.
Nielen Schuman acts as exclusive financial advisor to the selling shareholders of Greetz.
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